StelEsthetics
A responsive, mobile-first website originally built in Webflow to improve client engagement and streamline booking. Designed with SEO optimization, accessibility, and user-friendly navigation, and instrumented with Google Analytics to identify high-performing booking paths. The project has since been migrated to a React Router-based application similar in structure to this portfolio, enabling greater flexibility, maintainability, and future feature development. Currently working on implementing an online store to support product sales, while ongoing content updates and testimonials maintain trust and ensure the site's structure supports discoverability and long-term scalability.
Mobile first layout
Fluid experience across phone, tablet, and desktop with clear navigation.
SEO and performance
Clean structure, metadata, and image practices to support search visibility.
Analytics insight
Google Analytics tracks engagement and identifies effective booking paths.
Trust building
Regular updates to services, testimonials, and announcements encourage return visits.
Outcomes
- Clear booking path surfaced in navigation and call to action blocks.
- Analytics instrumentation identifies high performing pages and funnels.
- SEO friendly structure and content cadence that support discoverability.